Underwriting
with CMU Public Broadcasting
Hundreds
of central and northern Michigan companies and individuals partner
with WCMU each year by sponsoring television or radio programs and
pledge events. It's the generosity and commitment of these underwriters
that enable us to provide our viewers and listeners — your
customers, potential customers, and employees — with the high-caliber
programs they've come to expect from WCMU.
No matter what type of business you're in or what your budget is,
WCMU offers a sponsorship opportunity for individuals and companies
that provides valuable on–air exposure throughout central and
northern Michigan and helps you reach the people you want to reach.
To learn more about becoming an underwriter today, contact one of
WCMU's Marketing Representatives.
Current
Television Underwriters
Current
Radio Underwriters
Sponsoring CMU Public Television
WCMU
is your source for signature PBS programs
such as Masterpiece Theatre, The NewsHour with Jim Lehrer, Nature
and Nova. It is the first-choice destination for quality
children’s programming like Sesame Street, Arthur and
Reading Rainbow.
Did you also know that WCMU:
Promotes an informed, active citizenry with:
Ask the Specialists, Michigan Memories, Insight, Michigan at
Risk, and Capitol Report.
Promotes local industry, small business and tourism in Michigan
with:
Michigan Out-of-Doors, Michigan Magazine, Northern Experience,
Great Lakes Outdoors, and Wilderness Journal.
Provides distance learning opportunities for students
attending:
Central Michigan University, several community colleges and pre-K-12
public, private and charter schools.
Is the largest university-licensed public broadcasting system in
the United States, and serves nearly one million households.
Is the sole source of
public television for most of its coverage area.
Has provided exceptional broadcast service for more than 30 years.
Relies significantly less on government funding than it did 30 years
ago: 22% of WCMU TV’s funding comes from the federal government
and 27% from CMU.
Is your public television station: 50% of WCMU’s funding comes
from private grants and individual viewers like you.
Who
Watches CMU Public Television?
Today's television viewers are very selective about
the programs they watch. Many are turning to public television
for its diverse programming that offers a welcome change from
commercial television.
Public television's programming attracts different kinds of viewers,
both in terms of demographics and interest in the subject matter.
CMU Public Television's penetration runs deeper into upscale households
than any other medium. According to surveys conducted by Roper
Reports, public television viewers have high incomes and are likely
to have invested in stocks, bonds and mutual funds.
CMU
Public Television viewers look for programming that helps them
maintain and enhance their lifestyles. Surveys have found that
public television viewers are very involved with their communities.
They write to their representatives in Congress and to other officials,
work for political parties, serve as club officers and vote with
greater frequency than non-viewers. It seems the more they watch,
the more active they become their communities.
CMU
Public Television Makes the Difference for Your Company
Quality is the difference between ordinary television
and public television. Viewers turn to public television for programs
that command their attention, capture their imaginations, challenge
them to think and leave them satisfied.
More than just an opportunity to communicate with upscale, influential,
and involved people, underwriting CMU Public Television programs
makes a strong statement about your company, its goals and its
relationship with its community. It leaves a lasting impression
on viewers who appreciate the corporate partners who make their
favorite programs possible. Your role as a provider of quality
public television can actually result in a big difference for
you and your business.
Sponsoring CMU Public Radio
Each
week, CMU Public Radio's local and NPR news, classical music, jazz,
blues, folk, and other programs attract many thousands of highly
desirable radio listeners — loyal central and northern Michigan
residents who recognize the sponsors of their favorite radio programs
and reward those companies with their business.
Did you know that CMU Public Radio:
Has seven transmitters in central and northern Michigan reaching
from Lansing/Grand Rapids to north of Sault Ste. Marie, Ontario,
and from one Michigan coast to the other.
Was
the Michigan Public Station of the Year in 2003.
Received
more Broadcast Excellence Awards in 2002 and 2003 than any other
public station in Michigan
Has excellent Arbitron statistics during many day parts, including
morning and afternoon drive time.
CMU Public Radio
can make the Difference for your Company
The typical listener of CMU Public Radio is an excellence source
to improve your company’s market share. Here are some important
distinctions between listeners of public radio and U.S. adults:
|
Public
Radio Listeners |
U.S.
Adults |
| Hold
professional/management positions |
50%
|
20% |
| Own
financial securities |
44% |
30% |
| Use
online services |
52%
|
32% |
| Track
investments on Internet |
21% |
7% |
| Own
a passport |
42% |
22% |
| Dine
in restaurants |
66% |
50% |
Listeners
tune in CMU Public Radio in their homes, offices, cars, and on
the Web for programs that excite their minds and buoy their spirits.
When you become a CMU Public Radio sponsor, your on-air message
will reach this huge pool of current and prospective customers.
You'll enjoy valuable benefits that make a difference for your
business.
Underwriting:
A Long-term Return on Your Investment
The
obvious beneficiary of your underwriting investment in CMU Public
Broadcasting is the station itself. Your contribution helps to keep
the station strong and allows us to maintain the quality programming
that our audience has come to expect.
But the results of your underwriting effort reach far beyond the
physical surroundings of our studios and into the living rooms
and automobiles of thousands of viewers and listeners who turn
to CMU Public Broadcasting daily for quality programming. Your
support is an investment in a statewide resource - one that touches
communities throughout central and northern Michigan and into
Canada. Your commitment shows the thousands of people in this
vast audience - as well as your employees, clients, and competitors
- that you recognize the important role that public broadcasting
plays in their individual communities.
Of
course, another important beneficiary of your generosity is you.
When you become a part of CMU Public Broadcasting, your company
receives on-air acknowledgments. This announcement may include
your name, address and telephone number, and a brief description
of your business. Contact one of our marketing representatives
today.
|
|
 |