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Underwriting With WCMU

Become a Sponsor

Let us help your business reach new customers by introducing you to our loyal, active, and affluent audience across 44 counties in Central & Northern Michigan

  • Connect to an engaged and influential audience
  • Stand out in a clutter-free environment
  • Increase customer loyalty
  • Enhance your corporate image
  • Receive customized service

To learn more about WCMU Public Media sponsorship, reach out to Shannon French at 989-774-2397 or email her at

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Shannon French
Director of Development

WCMU's underwriting team can help you design a sponsorship package to meet your financial, marketing and philanthropic goals.

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Tom Ball
Corporate Underwriting Representative

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Michael Johnson
Corporate Underwriting Representative

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Patti Link
Corporate Underwriting Representative

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WCMU Public Television

WCML 6 Alpena
WCMV 27 Cadillac
WCMW 21 Manistee
WCMU-TV 14 Mt. Pleasant

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WCMU Public Radio

WCMU-FM 89.5 Mt. Pleasant
WUCX-FM 90.1 Bay City
WCML-FM 91.7 Alpena
WCMV-FM 94.3 FM Traverse City
WCMB-FM 95.7 Oscoda
WWCM-FM 96.9 Standish
WCMZ-FM 98.3 Sault Ste. Marie
WCMW-FM 103.9 Harbor Springs

WCMU Public Media Sponsorship Opportunities Include:

• WCMU Public Television
• WCMU PBS Kids 24/7
• WCMU Create TV

• WCMU News & More
• WCMU Classical

• WCMU Mobile App
• WCMU E-Newsletter

• Corporate Challenge Grants
• Special Events & Engagements
• Outreach

WCMU Public Television

WCMU Public Television reaches approximately 2,000,000 people in 44 counties across Central and Northern Michigan.  The WCMU Public Television viewer is community oriented, educated and discerning and only watches television programs that don’t insult their intelligence. The strong PBS schedule features Nova, Frontline, Antiques Roadshow and Masterpiece to name a few and an award-winning children’s schedule that continues to begin the education of our youth.  WCMU Public Television is committed to being a community partner with local programming that also supports those ideals such as Quiz Central, Destination Michigan, and Pressing Matters and documentary specials continue our goal of providing programs that Educate, Inform, Entertain and Engage.

WCMU PBS Kids 24/7 Channel & Live Stream

The free service, which features 24/7 educational programming, ensures that PBS KIDS’ high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in. The channel is available on TV and as a live stream on and on the free PBS KIDS Video App for mobile and tablet devices.

WCMU Create TV

Create TV was launched to serve an increasing interest from viewers in the "do-it-yourself" genre.  Create TV is the premier TV Channel of the most popular lifestyle and how-to programming seen on public television - where lifestyle programming got it's start.

WCMU News & More

Delivers NPR News and Local News and weather to listeners in 44 counties in Central and Northern Michigan. Each day WCMU Public Radio helps listeners stay informed through broadcasts from National Public Radio (NPR). Morning Edition, Fresh Air, All Things Considered, Weekend Edition and Weekend All Things Considered feature reports, analysis, commentaries, interviews and special features from around the world. Each reporter takes the amount of time needed to tell the whole story...not just skim over the details.  WCMU Public Radio attracts loyal listeners and supporters from all walks of life. They are highly educated, culturally passionate and concerned about the issues facing their community and the world at large.  From local news to our unique locally produced music programs; Homespun, The Juke Joint, Destination Out,  and Mosaic WCMU Public Radio offers programs that Educate, Inform, Entertain and Engage.

WCMU Classical

WCMU Classical is WCMU's 24/7 classical service. There are many ways to listen, including online, the WCMU mobile app, and on smart speakers. Website

The website package is the perfect way for your business to be front and center for our viewers and listeners who utilize our website as part of their PBS/NPR experiences!

WCMU Mobile App

Your business can support our programming with a full screen underwriting visual plus a banner ad with a click through to your website.

WCMU E-Newsletter

Weekly editions of the WCMU E-Newsletter keep 44,000 subscribers up to date on what’s coming up on TV, radio, and upcoming WCMU Events

WCMU Public Media Program GUIDE

The WCMU monthly print Program Guide is a great way for your business to get the word out about upcoming events and to spotlight your business to over 14,000 WCMU Public Media Viewer and Listener homes each and every month!

Corporate Challenge Grants

WCMU Public Television and Radio earns your donation through meeting a challenge that we issue to our viewers and listeners during our fundraisers. We state that we need to receive a specific number of calls during your challenge grant. The intent is to motivate both new and renewal donors to join with your business in support of WCMU Public Television and Radio. Your business will get recognition and thanks on air by our local hosts during the program or evening that you are a challenge grant business.

Special Events & Engagement

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Indigenous Food Tasting at CMU

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Chef Sam at the Indigenous Food Tasting

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American Buffalo Screener in Traverse City

Community Outreach

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Summer Reading Program in Mt Pleasant

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Summer Reading Program in Mt Pleasant

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