Annual campaign generates home-heating assistance for thousands
Mount Pleasant, Michigan, Nov. 21, 2018 — WCMU Public Radio will launch its fifth annual Warm Hearts, Warm Homes campaign to fuel home-heating assistance across central and northern Michigan.
An important collaboration continues with Consumers Energy, Isabella Bank and WCMU Public Radio listeners. Through this season of giving, WCMU listeners will support their community two-fold with access to quality public radio programming, while triggering home-heating assistance through the matching funds from Consumers Energy and Isabella Bank. Matching funds will be distributed back to the listener’s community through their local Michigan Community Action agency.
“As winter weather settles in across Michigan, the generosity and compassion of WCMU Public Radio listeners, combined with the financial support of Consumers Energy and Isabella Bank, will allow us to address a critical need facing the people living in the communities we serve,” said Ken Kolbe, general manager of WCMU Public Media.
“It’s sobering to think of having to choose between turning up the thermostat, and paying a car or medical bill. Any one of us could find ourselves in need of assistance through a series of unfortunate events. WCMU listeners should be proud to know that decision has been eased for thousands of families through the first four years of Warm Hearts, Warm Homes,” Rick Westover, radio director for WCMU Public Media, said.
Listener donations supporting the programming on WCMU Public Radio will be matched dollar for dollar beginning on Giving Tuesday, Nov. 27 by Consumers Energy and Isabella Bank. The matching funds will help to meet the growing need for home-heating assistance across central and northern Michigan. The drive will continue while matching funds remain.
“Michigan Community Action deeply appreciates the commitment by Consumers Energy and Isabella Bank to help families and seniors stay safe and warm in their homes this winter,” Kate White, Michigan Community Action’s executive director, said. “The Warm Hearts, Warm Homes Campaign has been a wonderful and effective community collaboration.”
Warm Hearts, Warm Homes has provided over $200,000 in matching funds to assist with winter heating bills in its first four years, and is on track this year to crest a quarter of a million dollars in matching support for some of the most vulnerable members of our communities. WCMU Public Radio received the 2017 Community Service Award from MCA for the December 2016 campaign.
Those wishing to contribute to Warm Hearts, Warm Homes may call 800-999-5656 or Click Here beginning November 27 and continuing until the matching funds have been claimed.